SEO beginners guide
Marketing and promotion plays a vital role in any type of business. That’s why small and large companies are constantly trying to apply effective and unique marketing strategies to expand their business.
SEO for your business
If you have ever wondered why competitors’ web sites are ranking higher than yours then it’s as a result of a well managed web marketing technique referred to as Search Engine Optimization (SEO). SEO is a technique that facilitates search engines to recognise and rank your web site higher than sites in response to a search.
Link building and on page SEO are two of the most important things that you need to consider when it involves your UK SEO campaign. Link building is the method of gaining links to your website from other websites as these links pass some of the power of the website it’s coming from back from to your website and, cumulatively, this builds up. On page SEO marketing is the method of optimising your website in terms of the language used so that the content is absolutely relevant to the search terms that you are targeting. You also need to make sure that the site contains no programming errors and conforms to current web standards.
If you are an expert in SEO this will be a very basic summary of he subject. However, if you are a student this will be a useful beginners guide to SEO.