Yet Another Study Suggests Engaging Content is Key to Growth
A recent study by the Hinge Research Institute has found that high-growth, professional organizations are heavily focusing on content, content marketing and blogging. The report encompassed 500 various marketing executives and asked them to rate the focus their firms are putting on different marketing techniques. The respondents were then broken into two categories: average-growth companies and high-growth companies. Check out this below chart.
The case for content is clear. The chart above shows that those companies growing fastest tend to focus a significant amount on blogging and content creation. Social media is also heavily focused on.
That’s great, you might say, but what is it that everyone is writing about? It’s easy to be creative and write a lot if you work in an exciting industry or cutting-edge company. But what if you don’t? What if you’re business is, well… boring? It can certainly be a challenge to continually pump…
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