Encouraging Social Media Interaction

There are various ways in which you can encourage people to interact with you online. There are favo.rs and Empire Avenue missions for example. It can be difficult to get people to react to your online content with comments and likes and these resources can help you to bring your message to a wider audience.

Most of the time this is harmless enough, yet where is the line between encouraging people to engage with you and misleading people? I personally think that any form of encouragement to complete an action where money is involved, for example a click that generates money through a programme like Adsense, is click fraud and probably criminal if someone could be bothered to follow it through.

I am not comfortable when I see people trying to win awards by ‘buying’votes through these services. It’s not authentic. I am also starting to see politicians doing this sort of thing to increase their perceived influence and that worries me. Ultimately is it any different to a professional increasing their perceived level of expertise?

This is a growing area and the rules, in my opinion, have not yet been laid out. What do you think? It would be all too ironic if I used any of the services mentioned to get comments for this blog, so I won’t. As a result it will in all probability get no attention whatsoever, and there is the problem.


About laracaine

Marketing and SEO expert.

Posted on October 17, 2012, in Uncategorized and tagged , , . Bookmark the permalink. Leave a comment.

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